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Valuation using the Market Penetration Model (MPM) or the growth potential of a company〔 〕 is a method of estimating the value of a company by calculating the depth of its market penetration as evidenced by its customer base and industry niche. The process consists of: * profiling a company’s type of customer and analysing which complementary companies share these customers.〔How to sell your business for maximum value: Part 1 http://www.canopylaw.com/about.php?pg=12〕 * valuing the barriers to entry into the industry niche that the company operates in. == Valuation overview == The Market Penetration Model focuses on the synergy and opportunities for fast growth between the target company and the acquiring company. It prioritises ability to exploit future customer opportunities over previous financial performance.〔 Many of the web 2.0 start up successes are valued using this method, due to the perceived value of customer attention over past profit.〔How the sale of Instagram shows that the value of a business is not based on profit http://www.canopylaw.com/about.php?pg=2〕 抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』 ■ウィキペディアで「Valuation using the Market Penetration Model」の詳細全文を読む スポンサード リンク
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